EBoost Canada

New Year's Day can be painful; this tasty tonic will get you back to balance quickly: EBOOST Effervescent Orange

Posted on December 26, 2008

Booster Shot
from Flare

Already a hit with fit girl Heidi Klum, EBOOST's effervescent formula boasts an immunity-boosting, energy-enhancing dose of essential vitamins and minerals, available in single-serve tablets and powder packets. Simply mix the sugar-free supplement with water and drink to your health.

Posted on December 1, 2008

Eliminate Hangover Hell
from Wish magazine

Party-pooped? EBOOST is a natural dietary supplement that clears the fog fast and re-energizes. Add to water, gulp, and you're good. It also fights colds.

Posted on December 1, 2008

Parting Gift
from Fashion

Send guests off with a packet of this natural remedy to quell tomorrow's surefire hangover: EBOOST.

Posted on December 1, 2008

New Product: EBOOST
from All Made Up Makeup.com Blog

Skip the Americano mistos, soy vanilla lattes and non-sugar mochas.

Fortunately, there is a better way to get your energy, immunity, recovery and focus on track before your 9 am call time at the office -- or so says a new Vitamin C-packed orange-flavored energy supplement called EBOOST (and Oprah!).

The supplement comes in two forms: pill or powder. Pick your preference, dropped the required amount into a glass of water and chug. To break it down even further, its ingredients include -- but is not exclusive to -- green tea (energy), Vitamin C (immunity), potassium (recovery) and Vitamin B-12 (focus). It absorbs quickly into your system, since EBOOST is an effervescent, and you can take it up to four times daily, depending on how your day goes (important meetings all afternoon or looming writing deadlines, perhaps?)

Did I mention it is also FDA-approved, sugar-free and gluten-free? This means you won't crash and burn -- and you won't get the caffeine jitters.

I can safely say popping an EBOOST is so much easier than turning on an espresso machine or digging out the Bodrum.

Posted on November 24, 2008

Seal & Heidi: Her Sexy Secret!
from OK! Magazine

How does Heidi Klum keep her three-year marriage to Seal going strong?

"There are many, many things," the Project Runway host, 35, told OK! "But I would say love is the most important thing."

A hearty appetite to keep her stamina up doesn't hurt either! Heidi stays true to her German roots, opting for "strudels and schnitzels and knupa, which are these little potato balls."

On top of that, an insider adds that the supermodel also keeps her energy up by drinking EBOOST before and after workouts.

Posted on June 30, 2008

EBOOST is the Latest Luxury at Bendel's
from Brandweek

It goes without saying that it's a coup for brands to be featured in the tony windows of Henri Bendel's, the trendy luxury department store located in New York. But that's usually the goal of high-end apparel and accessories brands, not vitamins.

But for Josh Taekman, founder and co-CEO of EBOOST, a vitamin and mineral supplement sold in select stores and available at 30,000 luxury hotels worldwide, luxury need not be such an exclusive category.

"At the end of the day, Bendel's and EBOOST are speaking to the same customer ... a customer who is about beauty from the inside out and who are up on the latest trends and want stuff that's not available to the masses," Taekman said.

There's no doubt that the brand, which carries the tagline, "Jet set without the jet lag," is definitely gears at the upper crust, and so the brand has tied in with the luxury retailer's summer programming, popping up in the store's display windows, and also having a team on hand to distribute samples and information to shoppers who want to know more about the goods.

"it's the beginning of summer and a lot of people are going to Bendel's to load up on summer gear and get stuff for their summer vacations," said Taekman. "So the timing just made sense with their programming."

Posted on June 9, 2008

E is for Energy
from Josh Spear

The E is for Energy, and the Boost is for... boost. If you're too old for Flinstone vitamins and too young for Centrum Silver, consider EBOOST, an orange effervescent tablet that contains a full day's supply of essential vitamins and minerals like B12, C, Zinc, and other too-healthy-to-be-pronounceable supplements. Plus, it's probably better for us than our usual 10-12 sugar free Red Bulls, half a pack of American Spirits, and the Diet Coke chaser that we modestly refer to as "wake-up juice" Kidding! Kidding. It also comes in single-serve powdered packets, great for emergency stashing.

Posted on April 22, 2008

Spender's Delight: Scoop gets a literal boost
from Fashion Week Daily

(NEW YORK) WHAT: Eboost at Scoop

WHY: A little pick-me-up is always necessary while shopping be it in the form of iced coffee, a new pair of shoes, or perhaps, EBOOST. The orange-flavored supplement now being sold at Scoop boutiques comes in both powder and tablet form and is packed with vitamins C, B12, and B6 along with zinc for immunity and green tea extract for focus and energy. And we all know that a little extra focus is of the utmost importance when you're about to drop some major cash.

Posted on April 16, 2008

Best of Ricky's 2008
from Ricky's

Every year the team at Ricky's hand picks products they feel best represent the various health, beauty and fashion categories. Quality, brand image, and the uniqueness of an item are all considered as part of the selection process. EBOOST is selected as Best of Ricky's for 2008!

Posted on April 1, 2008

The Moment by Hana Soukupova
from New York Times

We were all talking about how crazy fashion week has been, so I gave the girls some EBOOST, which is one thing I don't leave home without. Some model friends recently introduced me to it. It's a vitamin tablet that's great for staying healthy and treating jet lag when I' am in so many time zones. Speaking of travel, this will sadly be my last blog post. I just found out that I have to fly to London for a shoot tomorrow -- that is the life of a model, always on the go! I hope you enjoyed my peek in to Mercedes-Benz fashion week.

Posted on March 1, 2008

Our Favourite Things
from Chatelaine

The Chatelaine web team shares their top pics each month.
Jen's Pick: EBOOST daily vitamin supplement
Need a little kick in the pants to get yourself back on track after the holidays? I may have the solution. Yes, I'm aware that a healthy diet and regular exercise are the keys to feeling revitalized, but sometimes I don't have time to fit in a trip to the gym and in the dead of winter it's increasingly hard to find an appetizing-looking vegetable. So in an effort to curb my coffee consumption and increase my vitamin intake I decided to give EBOOST a try. EBOOST combines vitamin C, B6, B-12, zinc and green tea extract, which is a natural source of caffeine, to boost your energy and your immune system. I'm not going to give up on my New Year's resolution to eat better and exercise more, but in a pinch this stuff works wonders.

Posted on January 1, 2008

Marketing Agency gives 'EBOOST' to Its Own Product
from Brandweek

A deal between rapper 50 Cent and the company that was to manufacture his line of supplements fizzled. This left Josh Taekman, who helped broker it, in a lousy mood.

He headed over to the Lever House to have a cocktail and complain to the restaurant's owner and his good friend, John McDonald.

McDonald suggested that he and Taekman, who founded his Buzztone marketing agency in 2000, create their own product. Both fans of the popular overseas immunity booster Berocca, they decided to create an American version.

In April 2007, EBOOST was born. The product is a vitamin nd mineral packet that boosts the immune system and provides energy. EBOOST commands a premium of $2 more per 10-pack than Airborne.

The challenge was infiltrating the $3.8 billion cough and cold remedy segment, a category where marketers from Advil to Zycam spent $750 million last year, per Nielsen Monitor-Plus.

The immunity-boosting niche has gotten particularly competitive. Airborne will hit the airports next month to defend its turf by handing out samples.

ImmuneFizz also launched this year and is being sampled at Costco. It sponsors a car in the Nascar Super Stock series and is planning radio and TV for next year, per a company rep.

Looking to position EBOOST as a fashionable wellness product, Taekman samples 50,000 packets prior to launch at high-end events like Fashion Week. Samples also popped up on the sets of TV shows and at modeling agencies.

Following free giveaways at Equinox and Scoop, both elected to sell EBOOST. In January, Air New Zealand will begin offering it in its lounges. It is considering adding to its first class amenities kit.

This summer Buzztone hit California beaches with aerial banners. The first flew past Malibu the week after Lindsay Lohan was busted for drunk driving. It read: "Hey Lindsay, get boosted, not busted. eBoost.com"

"I got to leverage all of the expertise and knowledge that I had developed over the years," said Taekman, who has worked on Red Bull, Bacardi, Sprite and other brands.

McDonald did his part, too. The restaurateur slipped a pack to Ross Klein, president of W Hotels Worldwide. By June, EBOOST was distributed in all 8,5000 rooms in the W's U.S. properties. He also struck a deal with the Morgan Hotel Group.

EBOOST is in discussions with a high-end home goods retailer as well. "We're targeting fashionable venues," said Taekman. "We don't want to be in CVS, not now."

The strategy appears to be sound. Taekman and his partner expect to pull in $2 million in the product's first year. Take that, 50 cent.

Posted on November 12, 2007

Gym Stop
from InStyle Magazine

Posted on November 1, 2007

Not Just for Ravers
from Chow Magazine

Chow Pick (Stuff We Like): Because I'm a runner and I also like to enjoy a cocktail or two, I'm a big fan of Emergen-C, and powdered Gatorate (when I can find it) so I was excited to try the latest DIY electrolyte replacement drink, EBOOST. Vertict: sort of like Tang, but not as sweet, with a gorgeous saffron color that makes you happy. Contains vitamin C and B, and 5-HTP.

Posted on October 1, 2007

Victoria's Secrets
from Nylon

Posted on October 1, 2007

Hits & Misses: Supplement firm puts fizz in sales
from Crain's New York Business Magazine

When his plan to market a line of vitamins fell through, marketing executive Josh Taekman turned to his friend John McDonald to brainstorm new ideas. Oddly enough, Mr. McDonald found inspiration in the number of staffers calling in sick at several Manhattan restaurants he co-owns. In June, the partners launched EBOOST, an all-natural supplement that bolsters the immune system and fights fatigue.

"There was nothing on the market that boosted both immunity and alertness," Mr. Taekman says. Sales of the effervescent tablets hit $300,000 in just the first three months. Mr. Taekman projects first-year revenues of at least $1.2 million. The Manhattan company has three full-time employees.

Posted on October 1, 2007

Other Dopp Kit Essentials
from Esquire

EBOOST: There's no such thing as a catchall hangover cure, but this comes close. Empty the powdery contents into a glass of water, watch it fizz up into a Tang-like potion, and drink down high doses of vitamins and nutrients. Things will instantly start looking up.

Posted on September 1, 2007

Today's Obsession: Need a Boost?
from The Daily

A great way to increase energy and improve immunity
(New York) WHAT: EBOOST

WHY: It's the latest version of vitamin and mineral packets devoted to boosting your immune system and also upping your energy. Restauranteur John McDonald -- of Lever House fame -- created it for his staff so they'd become more alert on the job, but celebs like Heidi Klum, Kirsten Dunst, and even Lance Armstrong have been Boost-ed. Plus, it's now available in rooms at the W, Mondrain, and Delano Hotels. But with a formula that contains no sugars or preservatives -- with only 5 calories and 1g of carbs per tablet -- who could say no? In addition to the regular injection of vitamins and minerals, it also features an E-Boost blend of green leaf tea and other exotic seed extracts. Simply add water to the powder and it instantly fizzes into the perfect morning wake-up call.

Posted on July 26, 2007

Wellness: EBOOST Positive Energy
from City

Few things are more important when you travel than Vitamins C and B12. The new EBOOST not only gives you 1,000mg of C and a revolutionary amount of B12, it includes a potent cocktail of vitamins and minerals for a subtle awakening of the senses and overall energizing. EBOOST helps your body fight nasty germs floating around in public places (or the coughing kid in 17D) and comes in packets as an effervescent powder (24 to a box) or tablets (in a tube of 10). THink of it as Emergen-C, but with designer packaging, so take one everyday for a stylish boost of energy. E-Boost is currently available in chic minibars at the W, Mondrian, and Delano hotels, as well as on the EBOOST web site.

Posted on July 1, 2007

Get Well Sooner
from Daily Candy

Pssst. Yo. Did you get it? Six and a half grams, right?

Heard this powder makes you feel invincible. Energized, vitalized, immunized. The word on the street: You want some EBOOST.

It's a side project from publisher/restaurateur/jet-setter John McDonald, who was looking for an immune booster -- along the lines of Emergen-C or Berocca (a UK pharmacy fave) -- with energy enhancing qualities. He ended up with effervescent powder packets and tablet tubes that turn a glass of water into a fizzy, orange-flavored wellness drink.

The mixture of essential vitamins, minerals, and nutrients has zero sugars and no preservatives. It's loaded with vitamin C, calcium, potassium, B6, and 41,667 percent of the recommended daily allowance of B12 (is that all?). Plus, it has fewer calories (five) and carbs (1 gram) than similar potions. (Models everywhere are cheering.)

One taste will keep you healthier and a little sharper -- without making you paranoid.

Okay, maybe hooked.

Posted on June 27, 2007

Pep Talk
from New York Post

When mid-afternoon rolls around, everyone can use a pick-me-up. We put some to the test.

It's that time again, that time between 2 and 4:30 in the afternoon when you just ... don't ... seem to ... have a bit ... of energy ... to do ... your ... job.

You really should be focused on finishing that report - but all you can think about is how amazing a nap would feel right now. Sadly, though, most employers aren't on board with the concept of the Worktime Siesta.

Instead, you're going to need a quick way to re-energize. As it just so happens, we've recently been hit with a wave of pitches from publicists touting magical cures for the midday slump. Normally we delete such e-mails, but this time we decided to test these alleged productivity boosters to see which ones delivered - and which ones fell flat on their sleepy faces.

EBOOST
What it is: Orange-flavored dietary supplements containing vitamin B12, designed to give you an instant natural boost of energy and "mental clarity,: as well as give your immune system a shot in the arm. New on the market, the product was created by NYC restaurateurs John McDonald and Josh Taekman (Lure Fishbar, Mercbar) after one too many staffers called in sick to work.

How it worked: The day I tried this, I was really, really tired. I also happened to have quite the hangover. It's fair to say that I was looking to these effervescent tablets to take away all my pain. My expectations were high. And for the most part, EBOOST delivered. Though it couldn't e-rase the embarrassment of singing Journey songs for all my co-workers the night before, my energy level increased dramatically. I did, however, still find myself craving CHick McNuggets and bagels with cream cheese.

Our rating: ***1/2

Posted on June 25, 2007

The Cool Thing About E-Boost
from Los Angeles Times

When Americans discovered the vitamin supplement Berocca, it was strictly de rigueur for a certain young jet-setting crowd.

Contraband (of a sort), it could be purchased only in Europe and carried with in its own worldly cachet. Of course it helped too that it had the buzz as being a quick-fix hangover cure. The only thing close to it on these shores was Airborn for immunity and Emergen-C for a jolt of vitamins. Hardly prescriptions for chic.

Now with the arrival of homegrown EBOOST, you don't have to hit a London pharmacy for your daily dose of prophylactic hipness. The just-add-water supplement effervesces into a Tang-like cocktail that is said to increase energy, boost daily immunities, and increase mental alertness, and for anyone who finds a late-night party blurring into a morning meeting, it just might do the trick.

But whether it does or not, who cares? The design of the tube and packet -- bright orange with a logo that seems more suited for a European health clinic than an energy drink -- is a plus for anyone who's a sucker for packaging, and it's much sexier peeking out of a Louis Vuitton carry-all in first class than a box of Airborne.

E-Boost is also being carried in the boutique hotels and lifestyle stores where the young and fabulous sleep and shop. Look for it at the Mondrian, the Shore Club, the Delano and the W and Hard Rock hotels. Coming soon to high-end yoga studios, gyms and retailers such as Fred Segal. That's certainly nothing Airborne could claim.

Posted on June 6, 2007

Gifts for the Working Girl
from Marie Claire

We've done the shopping so you don't have to!

Power up, give her a boost! This power-packed, immunity boosting mix of essential vitamins and minerals is designed to keep her focused and energized no matter how late she's in the office.

Posted on June 1, 2007

Once a Day
from W

For those in the now, Berocca has long been the hangover cure of choice. Too bad the effervescent multivitamin is available only overseas (Emergen-C is a Stateside favorite). Now there's EBOOST, the brainchild of brandng expert Josh Taekman and restaurateur John McDonald. Currently available in in W hotel minibars and online at eboost.com, the formula features a supershot of B-12, as much C as Emergen-C and an amino acid called 5-HTP, which is said to help achieve "wellness and mental clarity," explains McDonald. Something we could all, naturally, use help finding.

Posted on March 1, 2007

One Fewer Reason for Models to Sniffle
from New York Magazine

It's not easy to keep underfed women healthy while they toil through sittings and strut endless runways, all at the height of cold-and-flu season. "Everyone gets sick during Fashion Week," says 1 Models president Scott Lipps, whose agency reps Angela Lindvall and Helena Christensen. Enter John McDonald, the restauranteur behind Lever House and Lure Fishbar, who's now in the haute anti-sniffles business, too. He says he has spent the past two years developing EBOOST, a slickly packaged powdered drink that contains vitamins B-12 and C, magnesium, zinc, potassium, and amino acids.

Posted on March 1, 2007